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Beginning in 2010, we see that change, first CHANEL launched the “FUR”, as real attitude to tell you, fake fur can be fashionable, then there have been many follow suit, especially in the second and third tier brands, the more openly promote its self-contained philosophy of environmental protection. However, market analysis, you want to completely quit the fur really difficult, like in today’s status quo for many years to persuade a person to quit smoking, quit trying to let all of a sudden it is not possible, slowly and use some of the alternatives indirect measures would be more effective.

Coat of fur fashion attitude is both beautiful, but also practical, and now more should pay attention to environmental protection. (Ferragamo)

On Sunday, the famous Italian brand DOLCE & GABBANA by thousands of stores in Hong Kong Harbour City “shoot off” siege, led to an uproar. Let’s put aside the incident in the area of ​​discrimination or hidden wealth gap and other issues, just on how to deal with the luxury brand public relations skills, the parties do not smart enough, because of events has been a week, by the local media has dragged on long winding , but they have not put down gestures to seriously address, but to avoid posture.

Today is really getting himself into, and think about that later on how to promptly repair the image, not only do the public to see, is doing to their customers, because they are luxury brand customers are most concerned about is how other people in the end look at the brand itself, the image is poor, you will naturally lost customers. In this hardcore flaunt your personality is not the first pass.

All along, the luxury brand into trouble is not rare, especially in Hong Kong such a highly developed and sensitive city. MIU MIU before entering the Hong Kong market was offended Shihai days after Anita Mui, CHANEL Coco because hired as ambassador in Asia and the boycott by the Hong Kong ladies circle, but eventually all good luck, big changes small, rely on rapid response, it was assumed that self-justification “clean”, it was immediately corrected, so that events settled quickly.

If you think these examples relatively far away, we can also look at last year’s, designer John Galliano Chanticleer discriminatory remarks published by DIOR fired immediately, the group also announced an indefinite ban in order not to draw a line, the same to the public express a change of attitude is wrong.

However, the only symptom is recurrent on the application of fur in the fashion industry, although there were a lot of people want to abolish it continues to promote the sport in the fashion above, even after many years of supermodel fame stood up and said do not wear fur, but the results are not good, have their mouth kept his word to be hit, but so far not a big brand’m definitely not going to guarantee that touch the fur. Thus, we see the major fall and winter fashion shows each year there will be naked to protest fur are volunteers, they are silhouetted against the intense action and the audience numb designers face increasingly intense when the contrast up, it indicates the change is about to happen.

Maybe more people will be seen as a warm plush elements most solid foundation. (MARELLA)

Beginning in 2010, we see that change, first CHANEL launched the “FUR”, as real attitude to tell you, fake fur can be fashionable, then there have been many follow suit, especially in the second and third tier brands, the more openly promote its self-contained philosophy of environmental protection. However, market analysis, you want to completely quit the fur really difficult, like in today’s status quo for many years to persuade a person to quit smoking, quit trying to let all of a sudden it is not possible, slowly and use some of the alternatives indirect measures would be more effective.

We can see in the market fur coat, mix a little light taste, the use of the rabbit. (MO & CO)

Thus, we see the designers and brands will now be more flexible, such as multi-use artificial fur or cotton fabric fur substitution; or use different materials stitched together to reduce the large fur material emerging opportunities; small selection of some endangered species fur raw material, although the fur texture does not seem so perfect, but it comes with a title of environmental protection, content value seems higher.

LOUIS VUITTON

As our cities will not have the luxury shops appeared around the practice of film, even if you wear fur top swagger the streets, no one would suddenly give you a bucket of diesel oil poured in protest, but the change is all the time occurred, in the worst results have not yet come, we go to change their attitude as early as possible right. After all, “Death of slow change,” or than “hardcore” to be powerful.

Once swept the world of snow boots, the first reason is because the popularity of an intensive sense of security. (Linea Rosa)