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Swatch watches are presented when the Swiss watch manufacturers begun losing the market share it had before. The crisis began in which a large piece of the traditional manufacturers bowed and went bankrupt and others moved to luxury watches manufacturing.The dream of Swiss watches to the masses seemed over and buried. In 1983, when the miracle named Swatch emerged. The basic principle behind their selling policy was that if the clocks had a fair price, buyers prefer a Swiss-made basic watch.The means of reducing costs was to make the manufacturing process fully automated, use cheaper materials and keep the design simple. In fact a Swatch is an example of minimalism by using only 51 components. Compare that with a traditional clock, which has a minimum of 100 and you begin to see the whole picture. As a matter of fact a Swatch is a cost to do is 5 times smaller than a traditional watchSoon after their launch Swatch watches took over the world. In 1984 he sold 2.3 million of them. In the mid-80′s took over the U.S. with the infamous Swatch stores. The sky seemed to be the limit.They were fashionable and cheap. His fashionability but soon had a boomerang effect and soon after these watches came out of fashion. However, sales are very high to date and the Swatch company is the largest manufacturer of its kind in the world.Contrary to popular belief the name Swatch in itself does not derive from “Swiss watch”, but “second watch.” The company captured the moment when popular culture was at its peak and became an integral part thereof. A Swatch watch is a disposable. Nothing reflects better this thinking than their early successes.
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Enorth Fashion News: The colorful and affordable plastic watches famous Swiss watch manufacturer of fashion – SWATCH, today announced the launch of two luxury mechanical watch (a male and a female table and table), to industry with came a surprise. Female models transparent metal watch “Turn 2 Her” watch, a limited number will be available in the designated market 50; men’s transparent metal watch “Turn 2 Him” watch a limited number will be available for sale 130. Both watches have the innovative rotary movement, together with the watches guide exquisite decoration.
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