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Chanel, is a popular brand of the world. About this all the beautiful words in the world with up to describe Chanel can not be overstated. Chanel, the dream of all women, is the darling of all the stars, all beautiful synonymous. Everything from clothing to perfumes, watches, Chanel and then with their own unique way, a beautiful interpretation of the most vividly.

Today, we focus on the Chanel watch one to understand. Look at Chanel in the end how to become a memorable brand, it is how the successful launch of the Chanel watches.

Chanel watches, though not the mainstream products of the Chanel brand. However, based on the loyalty of various consumer brand Chanel, Chanel watches are still in the watch area which place. Chanel watch brand, continuing the overall feel of Chanel, is charming and dream. That is, by virtue of this charming fantasy of the wind, Chanel watches destined to be thriving.

Why Chanel fashion will be sought after so many people, Chanel perfume, why are so many people look to, as long as you understand these two points, we will probably be able to understand why Chanel watches popular. Charming, fantasy, Chanel label.

Even now the world’s watch brands, Chanel watches should break their own place in the world in this area. Believe that Chanel As long as the charming fantasy always continue, it will certainly occupy an important position in all hearts.

A century-old jewelry brand, won world acclaim for its unique design concept and exquisite craft. It to make dye art in Paris, followed the rhythm of nature, and dolphin eager flying heart, in the halls of the jewelry, the interpretation of harmony and beauty of light. Van Cleef & Arpels The story begins in a good marriage. In the late nineteenth century, the EstelleArpels and a combination of Alfred Van Cleef two led to the birth of the most famous jewelry brand Van Cleef & Arpels in 1906. That year, they set up in France where the Washington Square on the 22nd Van Cleef & Arpels boutique. Since then, Van Cleef & Arpels to stick with quality gemstones and materials, to the exquisite mosaic art, Originality of concept, immortal century-old legend.

In the past several thousand years, we rely on complex mechanical, and even the position of the sun to a rough estimate of the time, European clocks have spent several centuries to create complex devices, so that timing can be accurate to microseconds. Human time metering technology already agree. Mobile phones, computers, TV can accurately display the time, but it is a technology in human history

1, Pininfarina in Bovet Ottana Tourbillon Tourbillon
A very close relationship between the handmade watches and luxury cars, Pininfarina in Bovet the Ottana Tourbillo Tourbillon watch was particularly prominent, its design from Pininfarina in (Pininfarina), a luxury car design company designed for the Mercedes (Benz), Ferrari (Ferrari), Maserati Maserati, Rolls-Royce (Rolls Royce), design a car. The company and the products of the Bovet Beauvais table to show the luxury car complex, sophisticated engineering, they also apply to timepieces. The innovation of this pocket watch at the same level or in the forefront, meticulous mechanical structure in the transparent case so that the wearer shine.

2, MB & F Thunderbolt Thunder watch
Maximilian Büsser or can be equated with the watchmaking industry, Steve Jobs, (Stephen – Steve Jobs). Not mean to offend the latter, we believe that Jobs will be proud. Büsser and his partners are interested in the development of outer space, a sense of design and extremely accurate, and intent to launch a revolution in the luxury watch industry. MB & F Thunderbol t Thunder watch one of their most distinguished representative, it is an extraordinary complex function watch, its design inspired by aircraft designers childhood are keen model structure. A conical cylinder reminiscent of the medieval twin-engine design, the one used to display the time, and one for the watch’s power storage. This watch reveals the MB & F and the courage to break stereotypes, pioneering and innovative, maverick philosophy.

3, Hublot Hublot, La Clé Du Temps watch
Retro style with the above-mentioned MB & F watch or next comes to watch compared to the show watch Hublot Hublot, La Clé Du Temps richer sense of the future. From color matching to the design concept, La Clé Du Temps watch is more like one from the future through time and space back to watch now. La Clé Du Temps, meaning “time key”, reveals the unique features of this watch. It has a system of “end time”, time will be an abrupt end the moment you press the button. Of course, this does not mean that it will enable us around the space-time stationary, its intention is to remind the wearer to stop the pace of life in a hurry forward, to review and reflect on the late time. The moment the button is pressed, the watch stopped in the present moment.

4, Jaeger-LeCoultre Jaeger, Le Coultre the Atmos Clock 566 air bell
Strictly speaking, the Jaeger-LeCoultre Jaeger, Le Coultre the Atmos Clock 566 air bell does not belong to watch, but it no doubt has a beautiful appearance. This by the aerospace-inspired timepiece with 83-year-old token of respect and development, showing a continuity of the old brand to another of the same brand. The air bell Baccarat crystal shell loaded with a new movement-LeCoultre 566 The Calibre. The center of the clock have a slightly smaller more concentric circles within the circle outline image of the sky, the sky position and displayed to the user. The sky position and time display legibility are high because the built-in complex mechanical rotor.

5, Urwerk U-110 Torpedo watch
The Urwerk U-110 Torpedo watch as its appearance on the show as complex, which uses a new display, including the intricate moving parts, these parts through an unusual combination to display the time. Each pointer on the watch rotation indicate hours, minutes and other information. This watch’s mechanical principles advanced, but the operation is easy to use. Instructions unique, impressive.

6, the HD3 Complication Black Pearl complex black pearl watch
I feel put on the HD3 Complication complexity of the Black Pearl, Black Pearl watch as worn on the wrist of a vending machine. The hour markers on the left of the wheel and minutes are displayed in the center of the upper disc. The time display is not this watch the most attractive place, but the internal loading of complex mechanical devices. It consists of anti-gravity biaxial tourbillon driven visual Tourbillon is installed in the bottom of the center of the dial. The design of this watch inspired by the era of rampant piracy, the color with blood red and black, and portrayed in the back of the pirate flag as a decoration. Hundreds of pieces of moving parts, the formation of such a watch, definitely it is rarely found between the wrist jewelry Pierre.

China’s wealthy love the impression of a child with a Rolex Daikin table through the streets, until older, I found that network television celebrity is not wearing a watch, but in recent years, from major sporting events sponsor to a variety of magazine insert advertising, large and small watch brand full of them, the rich man’s consumption goals are aimed on the watch. So this symbol of the identity of “Time Tools” for a time became a sought-after luxury. China ushered in a watch era.

Quartz watch VS mechanical watches

Before we explore the deeper issue, it is necessary to popularize the concept of quartz and mechanical, for readers to better sort out disputes over grievances between the two forces.

Quartz watch:

On behalf of the forces: Japanese watch

The watches are divided into mechanical watches, quartz watches. The English of the quartz watch is the quartz watch. The quartz crystal used in the watch on, is a modern invention. The first quartz watch in 1969 for the first time. In that year, Japan’s Seiko Corporation has discovered how to be made of quartz tuning fork. The quartz watch is a power-driven watch, he has the advantage of low cost production and high precision, making the left watch the history of brilliant and dazzling stroke.

Mechanical watches:

On behalf of the forces: Swiss watch

Rely on the chain drive on the winding mode operation of the watch, English is the mechanical watch, yield low error compared to the quartz watch, and the manufacturing costs of high-production cycle is long, but mechanical watches more durable and more heavy sense of culture. He holds can not go beyond the characteristics of the quartz watch.

Quartz and mechanical race:

Quartz revolution

In Tokyo in 1969, Seiko introduced the first commercialization of the quartz watch 35SQ Astron, opened the prelude of quartz revolution will watch from a luxury into everyone affordable crystal quality daily necessities.

1970s, the Swiss mechanical watchmaking history, the most painful and difficult days. Cheap quartz watches flooded and filled with the world watch market, accounting for the mechanical watch market share enjoyed by this. Never the cost of the mechanical watch quartz watch is so low. Therefore, the price war, it is destined to great mechanical watch family ultimately ended in failure.

Large-scale bankruptcy of the Swiss watch brand, led Japan to the Seiko quartz watch began large-scale dominated the market share.

The darkest period of the Swiss Watch Industry: 1964 and 1967, 1970.

1964, after a record 17 times the Omega exclusive Olympic Games timing right, Suwa Seiko watch beat, missed the Olympic Games for the first time;

In 1967, the contest on the entire Swiss watch chronograph, SEIKO more swept 4-10;

In 1970, Seiko in the competition with the Swiss table, a total break the nine technical records.

10 years after 1970, the Swiss watch with collapse: Swiss watch exports in 1975 fell to 307% of the practitioners in the early 1980s, the first five years, from 900,000 down to 300,000.

The counterattack of the “time bandits.”

Then, although the quartz revolution to the Swiss painful blow, but mechanical watches and has since devastated the emergence of a man changed all that, his name is Nicholas G. Hayek …

In 1969, Japan’s Seiko Corporation found that quartz system into a tuning fork used in the watch on the world’s first quartz watch was born. The application of the quartz crystal makes the watch a lot of production, not only the production rate is much faster than before the price drop. Inexpensive Japanese quartz watch is sweeping the globe at a rapid pace. The centuries-old Swiss mechanical watch industry therefore suffered a disaster, exports fell down, falling from 82 million to 31 million, nearly half of the watch business failures.

“Layman” Hayek felt very displeased, then took out a bold program to set up a Swatch Group. Hayek decided eye for an eye, but also a man as body, the production of cheap quartz watches against Japan. Soon, engineers have developed a 51 parts quartz watches (more than Japan’s quartz watch less 100 parts), which not only reduce the failure rate, but also makes the tabulation greatly reduce the cost, the final price of $ 50 for sale.

This was named for the Swatch watch and not just the price to win. Hayek introduced the concept of “second watch (watch), this new watch. Sell ​​12 million in 1986. Hayek succeeded in proving two things: First, the Swiss watch at the low end of the market to compete with Japan, the second is the watch into a fashion accessory. Playing this beautiful counter-attack after the war, Hayek will include Omega, Longines, Tissot, a large number of Swiss watches are recruited to arm. He eventually build up a perfect watch empire.

Nicolas G. Hayek’s achievements:

• Strategic launch of the Swatch watch.

• provide for the Swiss watch industry watch movements and parts, the ability to help the Swiss watch industry in the 1980s revival.

• continue to develop and enhance the Breguet, Omega, the Rado, Longines, Tissot watch brand’s products and brand image.

• to achieve annual sales of more than 40 billion Swiss francs, the Swatch Group to maintain a first-place position in the global watch industry and long-term.

• promote the Breguet brand and revitalize. He was Breguet president, Mr. Hayek less than four years so that the the Breguet re-return to the ranks of the top luxury watches.

The famous Swiss watch manufacturer Longines will be the 2012 Basel Watch Fair released Soavi Mia Saint-Imier series is new top models – stainless steel rose gold diamond ladies watch stainless steel reverse phase of the moon men’s watch and jump, fully embodies the brand nearly two centuries of pure watchmaking art watch these perfect open 2012 – the the Longines glorious celebration of the 180th anniversary of year.

Settled in 1832, on Soavi Mia (Saint-Imier), Longines and this village an extremely close relationship, which is seen as the company’s conduct of this source of development. As the only one founded at and still in Saint-Imier watch company Longines always adhere to their own values: tradition, elegance and movement. Today, Longines launched a series of named Saint-Imier watch these Thatcher mechanical watch is from this piece gave birth to the fertile ground of brilliant pure watchmaking tradition, the essence of growth out of time.

The Longines Soavi Mia Saint-Imier series, inspired by the brand a long pure watchmaking tradition of the founding birthplace of. In 1832, the depths of a valley in the Swiss Jura Mountains, a small village called Saint-Imier created one since the winged hourglass logo famous brand – Longines. As early as the beginning of the creation, Longines company play in the life of the Saint-Imier’s, a central role in this small village has since developed into a watchmaking hub. Thus, the the Longines fate of Saint-Imier tightly intertwined. Now, this distant and long-term relationship – Longines Saint-Imier series, because the one with the extraordinary timepieces series of mechanical movement is even stronger.

The shape of Longines of Saint-Imier Series Case is a whole series of common elements of its design inspiration from a 1945 watch. The fluent lines and independent of the lugs of the case gives the perfect balance between these new classic and modern design. Longines Saint-Imier series, contains display, minutes, seconds and date, style, and a stopwatch style, in addition to a four-pin Retrograde and display day and night with the style. All of the family watches are equipped with a mechanical movement, and can watch the subtle operation of the movement through the transparent sapphire crystal back.

Can display hours, minutes, seconds, and in the 3 o’clock position design watch with date display window section of stainless steel, or stainless steel and rose gold and white models, or rose gold models to choose from. Have a diameter of 26 mm, 30 mm, 3850 mm and 41 mm in four sizes, every stay is optional to the perfect and comfortable fit the wrist of a Black or silver or white mother of pearl with diamond moment dial, luminous hands and read time is so easily and will easily. , Watch this series, some with black or brown alligator leather strap and dial match some of them are stainless steel or stainless steel, rose gold and white chain belt, together with a folding safety clasp.

Longines of Saint-Imier series, there are a manifestation of the essence of the top style of Longines watchmaking technology: While this watch is 44 mm in diameter, equipped with ETA specifically for the of Longines development and production of L707 movement. Silver or black dial with 12 Arabic numerals, and four-pin against the jump function (12 o’clock position weeks Retrograde display, dial right retrograde date display, Retrograde dial the left side of the 24-hour second time zone display, and 6 o’clock position of a small second hand), and display day and night with the moon phase function. These unique watches with black or brown alligator leather strap or stainless steel chain belt, both with folding safety clasp.

The Longines Soavi Mia Saint-Imier series, inspired by the brand a long pure watchmaking tradition of the founding birthplace of. The fluent lines and independent of the lugs of the case gives the perfect balance between these new classic and modern design. Case diameter 26 mm, stainless steel rose gold, white mother of pearl dial, bezel decorated with 60 diamonds.

Longines of Saint-Imier series, there are a manifestation of the essence of the top style of Longines watchmaking technology: While this watch is 44 mm in diameter, equipped with ETA specifically for the of Longines development and production of L707 movement. Silver dial with 12 Arabic numerals moment, this style will function during the day and night indication, four pin Retrograde features combined with (12 o’clock position weeks Retrograde display, dial the right retrograde date display, the dial on the left 24-hour second time zone the Retrograde show, as well as the 6 o’clock position of a small second hand). The stainless steel case with brown alligator leather strap.